{"id":1433,"date":"2020-12-12T12:52:18","date_gmt":"2020-12-12T12:52:18","guid":{"rendered":"https:\/\/newstagepower.com\/?p=1433"},"modified":"2021-03-11T17:06:13","modified_gmt":"2021-03-11T17:06:13","slug":"digital-ecosystems","status":"publish","type":"post","link":"https:\/\/newstagepower.com\/es\/blog\/digital-ecosystems\/","title":{"rendered":"Digital Ecosystems: Everything you need to know about and how to take advantage of them"},"content":{"rendered":"

Si est\u00e1s empezando a adentrarte en el mundo del marketing digital, es importante que sepas qu\u00e9 es un ecosistema digital. Este concepto te ayudar\u00e1 a alinearte y poder empezar a trabajar en tu negocio o emprendimiento. Al principio puede parecer muy dif\u00edcil, pero con un poco de ayuda e informaci\u00f3n, te convertir\u00e1s en un experto no s\u00f3lo en marketing, sino tambi\u00e9n en ecosistemas digitales. En este posteo te ense\u00f1aremos todo lo que tienes que saber sobre los mismos.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Seg\u00fan la Wisd Global<\/a>, un ecosistema digital es un esquema que consiste de muchos elementos, todos importantes: tus objetivos comerciales, tus plataformas digitales, tus estrategias de marketing y tus acciones. Todo esto se convierte en un ecosistema cuya finalidad es generar visibilidad, atraer clientes potenciales y convertirlos; llevando tu marca a nuevos horizontes.<\/p>\n\n\n\n

Coronavirus y negocios: Un salto obligatorio hacia la digitalizaci\u00f3n<\/a><\/p>\n\n\n\n

\n

Coronavirus y negocios: Un salto obligatorio hacia la digitalizaci\u00f3n<\/p>\n\n\n\n

\n
Descubre m\u00e1s<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

Composici\u00f3n de un ecosistema digital<\/h2>\n\n\n\n

Como hemos mencionado muy por encima, un ecosistema consiste de tus objetivos, plataformas, estrategias y acciones. Pero, es importante verlas en detalle:<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Objetivos<\/h3>\n\n\n\n

Principalmente debemos definir qu\u00e9 objetivos queremos cumplir al desarrollar nuestra presencia online: hacernos conocer, fidelizar clientes, ampliar nuestra cobertura a otros puntos geogr\u00e1ficos, aumentar ventas, etc. Una vez definido esto podemos seguir con el paso siguiente, las estrategias.<\/p>\n\n\n\n

Estrategias de marketing<\/h3>\n\n\n\n

Una vez definidos los objetivos \u00bfC\u00f3mo vamos a hacer para lograrlos? Aqu\u00ed es donde debemos ponernos creativos y empezar a pensar en estrategias. Podemos pensar en publicidad en los motores de b\u00fasqueda, desarrollar redes sociales y asociarnos con influencers que nos ayuden a crecer. Hay un sinf\u00edn de posibilidades y herramientas que nos pueden ayudar a lograr nuestros objetivos.<\/p>\n\n\n\n

SEO: <\/strong>El Search Engine Optimization (SEO) es una estrategia que se usa para posicionar una p\u00e1gina en los mejores resultados de b\u00fasqueda org\u00e1nicos utilizando palabras clave. Cuando una persona realiza una b\u00fasqueda en el buscador de Google, por ejemplo, el objetivo del SEO es ubicarte en las posiciones m\u00e1s altas de la lista de resultados de manera org\u00e1nica, es decir, que no sea mediante una publicidad.<\/p>\n\n\n\n

SEM: <\/strong>Esta es una t\u00e9cnica del marketing digital en la que se busca colocar tus anuncios pagos en la mejor posici\u00f3n dentro de los resultados de b\u00fasquedas en Google para generar tr\u00e1fico a tu p\u00e1gina web. Te ayuda a conectar tu empresa con un p\u00fablico adecuado. A llegar a audiencias m\u00e1s extensas usando palabras clave espec\u00edficas e interactuar en vivo con posibles clientes.<\/p>\n\n\n\n

Plataformas digitales<\/h3>\n\n\n\n

Una plataforma digital es una locaci\u00f3n dentro de internet que puede almacenar informaci\u00f3n tanto personal como comercial y son: creadoras de contenido, se pueden utilizar desde distintos dispositivos, ofrecer contenido premium y contener herramientas propias.<\/p>\n\n\n\n

Las m\u00e1s importantes son:<\/p>\n\n\n\n

P\u00e1gina web:<\/strong> es como una tienda f\u00edsica en el mundo online. Compila toda la informaci\u00f3n sobre qui\u00e9n eres, qu\u00e9 haces y c\u00f3mo conseguir tus productos y servicios. En \u00e9l puedes incluir blogs informativos, una tienda integrada y un formulario de suscripci\u00f3n para contenido exclusivo. Es donde tus clientes ingresan para tener un contacto directo con tu marca.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Redes sociales: <\/strong>Son canales donde las personas puedan tener una primera impresi\u00f3n de quien eres y qu\u00e9 tienes para ofrecer. Tambi\u00e9n para conocer las \u00faltimas tendencias y estar al tanto de las novedades en cuanto a tu rubro. Son medios de comunicaci\u00f3n donde puedes investigar a tus seguidores y ver qu\u00e9 les importa o interesa para luego crear contenido relevante para ellos.<\/p>\n\n\n\n

Email: <\/strong>Son un canal de comunicaci\u00f3n mucho m\u00e1s personal y efectivo a la hora de emplear estrategias de marketing. Puedes enviar contenido exclusivo y de valor que har\u00e1 sentir a tus clientes especiales y los animar\u00e1 a realizar ventas. Puedes enviar emails informativos, festivos, promocionales.<\/p>\n\n\n\n

Anal\u00edticas<\/h3>\n\n\n\n

Este paso es crucial porque medir el rendimiento de tus estrategias es lo que te dar\u00e1 la pauta de si tu ecosistema digital est\u00e1 bien organizado y funciona de manera \u00f3ptima. Hay un mont\u00f3n de herramientas: Google Analytics, HubSpot, m\u00e9tricas integradas en las plataformas digitales, entre otras.<\/p>\n\n\n\n

Recomendado: Cuatro consejos \u00fatiles para saber si debes invertir en negocios<\/a><\/p>\n\n\n\n

Beneficios de un ecosistema digital<\/h2>\n\n\n\n

Tener un ecosistema que sea organizado y arm\u00f3nico entre todas sus partes te permitir\u00e1:<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

-Efectivizar tus estrategias de marketing<\/p>\n\n\n\n

-Posicionar tu marca en los motores de b\u00fasqueda<\/p>\n\n\n\n

-Generar tr\u00e1fico a tu sitio web<\/p>\n\n\n\n

-Convertir visitas en clientes<\/p>\n\n\n\n

-Generar ventas<\/p>\n\n\n\n

-Fidelizar clientes<\/p>\n\n\n\n

-Mejorar el tiempo de inversi\u00f3n en la comercializaci\u00f3n de un producto<\/p>\n\n\n\n

<\/p>\n\n\n\n

Conoce: Webinar: \u00bfQu\u00e9 es y para qu\u00e9 sirve?<\/a><\/p>\n\n\n\n

Conclusi\u00f3n<\/h2>\n\n\n\n

Un ecosistema digital es clave para emplear estrategias de marketing digital efectivas. Procura que tu equipo de trabajo est\u00e9 alineado a tus objetivos, tus plataformas y sus respectivas tareas. La organizaci\u00f3n es la llave hacia el \u00e9xito.<\/p>\n\n\n\n

New Stage Power ofrece entrenamiento en conceptos relacionados al marketing digital, creemos que es la salida hacia un nuevo cambio de paradigma camino hacia la libertad financiera.<\/p>\n\n\n\n

\n

Quieres aprender de la mano de New Stage, ponte en contacto con un agente<\/p>\n\n\n\n

\n
Cont\u00e1ctanos<\/a><\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

If you are starting to enter the world of digital marketing, it is important that you know what a digital ecosystem is. This concept will help you align yourself and be able to start working on your business or venture. At first it may seem very difficult, but with a little help and information, you […]<\/p>","protected":false},"author":4,"featured_media":1096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[58],"tags":[],"yoast_head":"\nDigital Ecosystems: Everything you need to know about and how to take advantage of them - New Stage<\/title>\n<meta name=\"description\" content=\"If you are starting in the world of digital marketing, it is important that you know what a digital ecosystems are. This will help you work on your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newstagepower.com\/es\/blog\/digital-ecosystems\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Ecosystems: Everything you need to know about and how to take advantage of them - New Stage\" \/>\n<meta property=\"og:description\" content=\"If you are starting in the world of digital marketing, it is important that you know what a digital ecosystems are. This will help you work on your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newstagepower.com\/es\/blog\/digital-ecosystems\/\" \/>\n<meta property=\"og:site_name\" content=\"New Stage\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-12T12:52:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-11T17:06:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newstagepower.com\/wp-content\/uploads\/2020\/09\/pexels-fauxels-3184292-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Clara Montenegro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newstagepower.com\/es\/#website\",\"url\":\"https:\/\/newstagepower.com\/es\/\",\"name\":\"New Stage\",\"description\":\"Healthy Living\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newstagepower.com\/es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es-MX\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/newstagepower.com\/en\/blog\/digital-ecosystems\/#primaryimage\",\"inLanguage\":\"es-MX\",\"url\":\"https:\/\/newstagepower.com\/wp-content\/uploads\/2020\/09\/pexels-fauxels-3184292-scaled.jpg\",\"contentUrl\":\"https:\/\/newstagepower.com\/wp-content\/uploads\/2020\/09\/pexels-fauxels-3184292-scaled.jpg\",\"width\":2560,\"height\":1440},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newstagepower.com\/en\/blog\/digital-ecosystems\/#webpage\",\"url\":\"https:\/\/newstagepower.com\/en\/blog\/digital-ecosystems\/\",\"name\":\"Digital Ecosystems: Everything you need to know about and how to take advantage of them - New Stage\",\"isPartOf\":{\"@id\":\"https:\/\/newstagepower.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newstagepower.com\/en\/blog\/digital-ecosystems\/#primaryimage\"},\"datePublished\":\"2020-12-12T12:52:18+00:00\",\"dateModified\":\"2021-03-11T17:06:13+00:00\",\"author\":{\"@id\":\"https:\/\/newstagepower.com\/es\/#\/schema\/person\/06929e9dc85339d3121ba5e684463599\"},\"description\":\"If you are starting in the world of digital marketing, it is important that you know what a digital ecosystems are. This will help you work on your business.\",\"breadcrumb\":{\"@id\":\"https:\/\/newstagepower.com\/en\/blog\/digital-ecosystems\/#breadcrumb\"},\"inLanguage\":\"es-MX\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newstagepower.com\/en\/blog\/digital-ecosystems\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newstagepower.com\/en\/blog\/digital-ecosystems\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newstagepower.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Ecosystems: Everything you need to know about and how to take advantage of them\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/newstagepower.com\/es\/#\/schema\/person\/06929e9dc85339d3121ba5e684463599\",\"name\":\"Clara Montenegro\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/newstagepower.com\/es\/#personlogo\",\"inLanguage\":\"es-MX\",\"url\":\"https:\/\/newstagepower.com\/wp-content\/uploads\/2020\/09\/WhatsApp-Image-2020-06-27-at-20.16.47-100x100.jpeg\",\"contentUrl\":\"https:\/\/newstagepower.com\/wp-content\/uploads\/2020\/09\/WhatsApp-Image-2020-06-27-at-20.16.47-100x100.jpeg\",\"caption\":\"Clara Montenegro\"},\"url\":\"https:\/\/newstagepower.com\/es\/blog\/author\/clara2\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Ecosystems: Everything you need to know about and how to take advantage of them - New Stage","description":"If you are starting in the world of digital marketing, it is important that you know what a digital ecosystems are. This will help you work on your business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newstagepower.com\/es\/blog\/digital-ecosystems\/","og_locale":"es_MX","og_type":"article","og_title":"Digital Ecosystems: Everything you need to know about and how to take advantage of them - New Stage","og_description":"If you are starting in the world of digital marketing, it is important that you know what a digital ecosystems are. This will help you work on your business.","og_url":"https:\/\/newstagepower.com\/es\/blog\/digital-ecosystems\/","og_site_name":"New Stage","article_published_time":"2020-12-12T12:52:18+00:00","article_modified_time":"2021-03-11T17:06:13+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/newstagepower.com\/wp-content\/uploads\/2020\/09\/pexels-fauxels-3184292-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Clara Montenegro","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/newstagepower.com\/es\/#website","url":"https:\/\/newstagepower.com\/es\/","name":"New Stage","description":"Healthy Living","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newstagepower.com\/es\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es-MX"},{"@type":"ImageObject","@id":"https:\/\/newstagepower.com\/en\/blog\/digital-ecosystems\/#primaryimage","inLanguage":"es-MX","url":"https:\/\/newstagepower.com\/wp-content\/uploads\/2020\/09\/pexels-fauxels-3184292-scaled.jpg","contentUrl":"https:\/\/newstagepower.com\/wp-content\/uploads\/2020\/09\/pexels-fauxels-3184292-scaled.jpg","width":2560,"height":1440},{"@type":"WebPage","@id":"https:\/\/newstagepower.com\/en\/blog\/digital-ecosystems\/#webpage","url":"https:\/\/newstagepower.com\/en\/blog\/digital-ecosystems\/","name":"Digital Ecosystems: Everything you need to know about and how to take advantage of them - New Stage","isPartOf":{"@id":"https:\/\/newstagepower.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newstagepower.com\/en\/blog\/digital-ecosystems\/#primaryimage"},"datePublished":"2020-12-12T12:52:18+00:00","dateModified":"2021-03-11T17:06:13+00:00","author":{"@id":"https:\/\/newstagepower.com\/es\/#\/schema\/person\/06929e9dc85339d3121ba5e684463599"},"description":"If you are starting in the world of digital marketing, it is important that you know what a digital ecosystems are. This will help you work on your business.","breadcrumb":{"@id":"https:\/\/newstagepower.com\/en\/blog\/digital-ecosystems\/#breadcrumb"},"inLanguage":"es-MX","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newstagepower.com\/en\/blog\/digital-ecosystems\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/newstagepower.com\/en\/blog\/digital-ecosystems\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newstagepower.com\/es\/"},{"@type":"ListItem","position":2,"name":"Digital Ecosystems: Everything you need to know about and how to take advantage of them"}]},{"@type":"Person","@id":"https:\/\/newstagepower.com\/es\/#\/schema\/person\/06929e9dc85339d3121ba5e684463599","name":"Clara Montenegro","image":{"@type":"ImageObject","@id":"https:\/\/newstagepower.com\/es\/#personlogo","inLanguage":"es-MX","url":"https:\/\/newstagepower.com\/wp-content\/uploads\/2020\/09\/WhatsApp-Image-2020-06-27-at-20.16.47-100x100.jpeg","contentUrl":"https:\/\/newstagepower.com\/wp-content\/uploads\/2020\/09\/WhatsApp-Image-2020-06-27-at-20.16.47-100x100.jpeg","caption":"Clara Montenegro"},"url":"https:\/\/newstagepower.com\/es\/blog\/author\/clara2\/"}]}},"jetpack_featured_media_url":"https:\/\/newstagepower.com\/wp-content\/uploads\/2020\/09\/pexels-fauxels-3184292-scaled.jpg","_links":{"self":[{"href":"https:\/\/newstagepower.com\/es\/wp-json\/wp\/v2\/posts\/1433"}],"collection":[{"href":"https:\/\/newstagepower.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newstagepower.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newstagepower.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/newstagepower.com\/es\/wp-json\/wp\/v2\/comments?post=1433"}],"version-history":[{"count":4,"href":"https:\/\/newstagepower.com\/es\/wp-json\/wp\/v2\/posts\/1433\/revisions"}],"predecessor-version":[{"id":1557,"href":"https:\/\/newstagepower.com\/es\/wp-json\/wp\/v2\/posts\/1433\/revisions\/1557"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newstagepower.com\/es\/wp-json\/wp\/v2\/media\/1096"}],"wp:attachment":[{"href":"https:\/\/newstagepower.com\/es\/wp-json\/wp\/v2\/media?parent=1433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newstagepower.com\/es\/wp-json\/wp\/v2\/categories?post=1433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newstagepower.com\/es\/wp-json\/wp\/v2\/tags?post=1433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}